Nissan launched the Magnite on December 2 with prices starting from Rs 4.99 lakh (ex-showroom), undercutting all its segment rivals. The aggressive pricing was said to be an introductory offer till 31 December only but the carmaker has now decided to not increase prices for any variant other than the base-spec XE trim, which now starts at Rs 5.49 lakh (all prices are ex-showroom).
The Magnite recorded a total of 32,800 bookings since launch, many of which were made recently once the customer test drives began. In order to meet the high demand for the aggressively priced Magnite, Nissan will be adding a third shift at its plant to bring down the waiting period to 2-3 months. While the carmaker has no plans to expand its dealer network at the moment, it will be adding more people for the plant and to strengthen its existing customer touch points. That includes the physical showrooms along with the digital platforms for bookings, service and virtual customer experiences. Nissan stated that just under 3900 bookings of the Magnite were made via its digital platform.